top of page

Introducing Kaptiv Audience Segments (KAS Codes)

Why use Kaptiv Audience Segments 

Kaptiv Audience Segments offers a depth of insights and understanding into both potential prospects and current customers never before seen in the online customer acquisition landscape.  

  • Identify exactly which Kaptiv Audience Segment converts better for your business  

  • Adopt a data first approach to your media spend reducing wastage dramatically  

  • Increase your marketing relevancy to provide an enhanced customer journey 

What is Kaptiv Audience Segments

Kaptiv Audience Segments (KAS Code) is a proprietary data segmentation tool used to identify the most relevant segments of the population to focus your marketing spend on. Understanding your relevant target segments allows you to craft highly personalized messaging and market to consumers with an unprecedented level of precision and cut through.  

bottom of page